Dealing with local SEO is already a challenge in itself. If the company has multiple locations, there’s an even bigger challenge to face. Every outlet needs to receive online visibility. There’s also a reason why there are plenty of locations in the first place. The company understands that there are several potential customers in every location. The next step is to ensure that all of these outlets will increase their online presence. SEO companies can help in this regard.
There must be a webpage for each location
Although there is a website for the entire company, there should also be a dedicated page for every location. It’s easier to optimize the pages if there’s a different option for every location. Each page doesn’t have to look the same, but they need to have an identical appearance. It prevents confusion and tells people that these outlets belong to the same parent company. In every webpage, the content should include the location, address, contact number, Google map, menu (for food business), management details, news, and other relevant information. Every page also needs a unique URL with meta descriptions, tags, and keywords specific to the location.
Use Google My Business listings
After creating the individual URL for each location, the next step is to create a Google My Business listing. Each location should have a different list. Google will take up to a week to verify the location. The listing must contain the operating hours of each location and photos of a specific outlet. These locations also need to be under the same category. Upon verification, Google will send a unique code. The code will help verify the location of the business. If it’s challenging to deal with this strategy, the best Austin SEO companies can help.
Consistency is necessary
Although the goal is to highlight each location, the parent company is the same. Hence, it helps is there’s consistency in optimizing different locations for the search. Google could penalize companies that have inconsistencies. If there are any inconsistencies, they need immediate correction. For instance, if one page displays the full address of the local company, the rest should have the same. If there’s an abbreviation on the other page, it could be confusing. People might think that there’s a different company situated in the area. It also hurts how Google ranks the pages online.
Reviews are crucial in building the reputation of the company. While it’s good to have a review about the company in general, there should also be specific reviews for each location. It helps increase the location’s presence online. It also attracts local audiences. People who come across the reviews will realize that the business is legit, and it still exists.
The downside is that things could get messy and difficult to manage. When one location received a terrible review, the rest of the locations could also suffer from the same reputation issues. Despite that, reviews are still important. The good thing is that when each location receives a specific review, it’s easier to respond to the issues raised.
Backlinks are crucial
Backlinking remains a powerful tool in SEO. For multiple locations, backlinks to the specific pages help a lot. Local resources and organizations are useful in this effort. They have a positive image in the local scene and could help boost the visibility of the local pages. To make it happen, hosting events and accepting sponsorships helps.
Optimize the right keyword
It’s crucial to have an extension of the primary keyword when optimizing a local page. The main keyword should have the location in it. It’s easier for the page to appear on search engine rankings. The same principle in optimizing keywords works in this regard. When done right, more people will see the page and decide to purchase right away.
Even in local SEO, competition is tough. Understanding competitors matters a lot. The company needs to identify its strengths to compete with the other players. Conducting a simple analysis and evaluation of the business would be useful. Determining where the company can improve relative to how everyone performs is the first step. It’s easier to convince potential customers to jump ship by pointing out the company’s unique brand and strengths. However, it doesn’t mean that the business will try dirty tactics to lift itself and be a better choice over the competitors. It’s possible to do well in the local market without pulling others down. Trusting SEO companies to help in this regard will go a long way.
Create location-specific content
Every location might have something unique to offer, and it should be among the highlights of the pages. For instance, the same restaurant won’t have the exact menu if there are different locations. Highlighting what the specific area can offer could be enticing to potential buyers. They might come because they wish to try something new. The page should also have specific “about us” and descriptions. When potential customers go through the page, they will know what’s in store for them right away.
Focus on building credibility
This online marketing strategy is part of the bigger competition. In the end, the goal is to be competitive. Even if the online campaigns are successful, they won’t mean anything if the business doesn’t deliver. It could also hurt the other locations that did a better job in providing what people need. Focusing on credibility means avoiding any issue related to quality. More people will leave positive reviews if they felt that the business delivered. They will also feel encouraged to try other locations if they’re nearby. The best Austin SEO companies understand what it means to build a positive reputation and the role of an online campaign in the process.
Companies might struggle to rank higher in search engines and in optimizing different keywords. It’s even worse when there are multiple locations involved. With these tips, and with the aid of quality SEO companies, success is within reach.